Legal
Privacy Policy
This policy describes how Bancroft collects, uses, and protects information when you use the platform, whether as an Advisor Firm or as an end user.
Overview
Bancroft ("Bancroft," "we," "us," or "our") operates a white-label estate planning software platform licensed to financial advisory practices. This Privacy Policy describes how we collect, use, store, and share information when you interact with the Bancroft platform, whether as an Advisor Firm (a practice that has licensed Bancroft) or as an end user (a client of an Advisor Firm).
By using the Bancroft platform, you agree to the collection and use of information as described in this Policy. If you do not agree, do not use the platform.
Information We Collect
We collect several categories of information in connection with the Bancroft platform:
Account and identity information: Name, email address, phone number, and professional credentials provided when an Advisor Firm registers for the platform.
Client intake information: Personal, financial, and family information entered by end users through the estate planning questionnaire. This includes names, dates of birth, addresses, asset descriptions, beneficiary designations, healthcare preferences, and other sensitive personal information necessary to prepare estate planning documents.
Usage data: Log data, IP addresses, browser type, device identifiers, pages visited, time spent on pages, and other technical information collected automatically when you use the platform.
Communications: Records of support inquiries, emails sent to Bancroft, and other communications you initiate with us.
How We Use Information
We use the information we collect to:
Operate and deliver the platform: processing intake information to generate estate planning document drafts, maintaining account access, and providing advisor dashboard functionality.
Improve the platform: analyzing usage patterns to identify bugs, improve user experience, and develop new features. We do not use client intake information for this purpose.
Communicate with Advisor Firms: sending service updates, responding to support requests, and communicating about account status, billing, and platform changes.
Comply with legal obligations: retaining records as required by applicable law and responding to lawful requests from governmental authorities.
We do not use end-user intake information to train machine learning models, for marketing purposes, or for any purpose beyond delivering the estate planning document preparation service.
Information Sharing
Bancroft does not sell personal information. We share information only in the following circumstances:
With Advisor Firms: End-user information entered through the platform is accessible to the Advisor Firm that invited the end user. The Advisor Firm's own privacy practices govern their use of that information. Bancroft is not responsible for the privacy practices of Advisor Firms.
With service providers: We engage third-party vendors to support platform operations, including cloud hosting, database management, email delivery, payment processing, error monitoring, and AI-assisted in-product features. These vendors are contractually prohibited from using information for any purpose other than providing services to Bancroft and are required to maintain appropriate security measures.
With AI service providers: certain optional in-product features, such as the questionnaire help assistant, send the content you are working on to a third-party AI provider in order to return an answer. That provider processes the content solely to generate the response, is contractually prohibited from using it to train models, and does not retain it for its own purposes. AI is not used to draft personalized legal language, select documents on your behalf, or provide legal advice, and you are not required to use these features.
For legal compliance: We may disclose information when required by law, subpoena, court order, or government request, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a legal proceeding.
In a corporate transaction: If Bancroft is acquired, merged, or transfers substantially all of its assets, client information may be transferred as part of that transaction. We will provide notice before personal information is transferred and becomes subject to a different privacy policy.
Data Security
Bancroft uses commercially reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, and regular security reviews.
No method of transmission over the internet or method of electronic storage is completely secure. While we use commercially reasonable means to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify you and applicable regulatory authorities as required by law.
Data Retention
We retain Advisor Firm account information for as long as the account is active and for a period following termination sufficient to comply with legal obligations and resolve disputes.
End-user intake information and generated documents are retained for as long as the corresponding household remains active in the platform. Advisor Firms may request deletion of household data at any time through the platform or by contacting support@usebancroft.com.
We retain general usage logs and technical data for up to 24 months for security and operational purposes.
Audit and compliance records are retained separately and for longer. Records of security-relevant and account-relevant events, such as sign-ins, permission and role changes, administrative actions, document generation and release, and access to sensitive records, are retained for a minimum of seven years, together with limited technical identifiers such as IP address and browser user agent. This retention reflects financial-services recordkeeping practice and the integrity requirements of a tamper-evident audit trail, and applies notwithstanding the 24-month period above and any deletion of the related household data.
Advisor Firm Responsibilities
Advisor Firms that deploy the Bancroft platform collect personal information from their clients in the context of their advisory relationship. Advisor Firms are independently responsible for:
Providing their own privacy disclosures to clients describing how information entered into the Bancroft platform will be used and shared.
Obtaining any consents required under applicable law for the collection and processing of client personal information through the platform.
Complying with all applicable privacy laws, including but not limited to state privacy statutes and any applicable federal financial privacy regulations, in connection with their use of the platform.
Bancroft is a data processor with respect to end-user information entered through white-labeled Advisor Firm deployments. The Advisor Firm is the data controller for that information.
The data protection terms between Bancroft and an Advisor Firm, including processing instructions, security measures, subprocessor authorization, and a 72-hour security incident notification commitment, are set out in the Bancroft Data Processing Addendum at usebancroft.com/dpa. The providers that process personal data on Bancroft's behalf are listed at usebancroft.com/subprocessors.
Your Rights
Depending on your jurisdiction, you may have certain rights with respect to your personal information, including the right to access, correct, or delete information we hold about you, or to object to or restrict certain processing.
If you are an end user of an Advisor Firm's deployment, please contact your Advisor Firm directly to exercise rights related to your estate planning information. Your Advisor Firm controls access to and deletion of that information within the platform.
For information that Bancroft controls directly (such as account information for Advisor Firms), contact us at support@usebancroft.com to submit a request. We will respond within the timeframe required by applicable law.
Children's Privacy
The Bancroft platform is not directed to children. Platform accounts are for adults only, and we do not knowingly permit anyone under 18 to create an account or enter information directly. If we become aware that a minor has created an account or submitted information directly through the platform, we will take steps to delete that account and information.
Estate planning necessarily involves information about minors. An adult using the platform may enter information about their own children or other minor dependents, such as names, dates of birth, guardianship nominations, and beneficiary designations, because that information is required to prepare the requested documents. This information is provided by the adult account holder, not collected from the child, and is used only to generate and administer the estate planning documents and related workflows. It is handled under the same protections as all other intake information described in this Policy.
Changes to This Policy
We may update this Privacy Policy from time to time. The date of the most recent revision appears at the top of this page. Material changes will be communicated to Advisor Firms via email or in-platform notice. Continued use of the platform after the effective date of any change constitutes acceptance of the revised Policy.
Contact
Questions about this Privacy Policy or our data practices may be directed to support@usebancroft.com. For general support inquiries, contact support@usebancroft.com.
Last updated: August 11, 2026
Privacy questions? Contact us at support@usebancroft.com