Firm and Enterprise plans support multiple advisor seats under one subscription. This article covers how to set up a firm, invite members, manage seats, and use the audit log. If you are on a single-seat plan (Advisor or Growth), this article does not apply to you. For the marketing overview of the Firm tier, see White-label estate planning for RIAs and firms.
Creating a firm
When you subscribe to a Firm or Enterprise plan, the platform creates a firm record linked to your account. You become the firm owner. The firm is the entity that holds the subscription, manages seats, and controls branding. Your existing households and documents remain yours; they are not shared with the firm automatically.
Firm creation is automatic when you subscribe to a Firm or Enterprise plan. You do not need to create it manually. If you were migrated from a lower tier, contact support to set up the firm record.
Inviting team members
Go to the Team page (visible in the sidebar for Firm and Enterprise accounts). Click "Invite Member." Enter the advisor's email address. They receive an email with a link to accept the invitation.
Invitation details:
- Invitations expire after 7 days. You can resend from the Team page if needed.
- The invited advisor creates their own Bancroft account (or signs in if they already have one).
- Accepting the invitation links them to your firm. Their subscription is covered by the firm subscription.
- Each accepted member consumes one seat. If no seats are available, the invitation will prompt you to add a seat first.
Managing seats
The Firm plan includes 1 seat (the owner). Additional seats cost $249/month each. Enterprise plans have custom seat allocations.
To add seats, go to the Team page and click "Add Seats." Select how many seats to add. The cost is prorated for the current billing period and then billed monthly going forward.
To remove a member, click the remove button next to their name on the Team page. Removing a member frees up the seat but does not automatically reduce the seat count on your subscription. To reduce seats (and lower your monthly bill), go to the billing page and adjust the seat count.
When a member is removed, their households and documents are preserved. They are reassigned to the firm owner. The removed advisor loses access to the firm but retains their personal Bancroft account.
Household visibility
By default, each advisor sees only their own households. Firm owners and admins can see all households across the firm from the dashboard. This gives the firm owner oversight without exposing individual advisor clients to every team member.
Household assignments can be transferred between team members from the household detail page. This is useful when an advisor leaves the firm or a client is reassigned to a different advisor.
Transferring firm ownership
The firm owner can transfer ownership to another member from the Team page. This is a one-way action: the current owner becomes a regular member, and the new owner gains full control of the firm subscription, branding, and seat management. Both parties must confirm the transfer.
Ownership transfer is important when the founding advisor leaves the firm or wants to hand off administrative responsibility. The subscription and billing relationship transfer with ownership.
The firm audit log
Every significant action within the firm is logged: member invitations, acceptances, removals, household reassignments, ownership transfers, seat changes, and branding updates. The audit log is available on the Team page under the Activity tab.
Each entry shows the action, who performed it, when, and any relevant details. The audit log can be exported as CSV for compliance reporting or internal records.
The audit log is append-only. Entries cannot be edited or deleted. This ensures a reliable trail of firm administrative actions for compliance and dispute resolution.
Client Services dashboard
Firm owners have access to a Client Services dashboard that provides a cross-firm view of client activity: pending questionnaires, documents awaiting finalization, overdue vault check-ins, and stalled funding workflows. This is the "operations view" that lets a firm monitor service delivery across all advisors without drilling into individual households.
Branding for the firm
On Firm and Enterprise plans, branding is set at the firm level. All team members and their clients see the same logo, colors, and subdomain. Individual advisors cannot override the firm branding. This ensures a consistent client experience regardless of which advisor in the firm is managing the relationship. For details on configuring branding, see the White-Label and Branding article.
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